About Joe Tarell
Automotive Digital Marketing & Digital Advertising Sales
Automotive Digital Marketing & Digital Advertising Sales
- Teacher, Trainer, Coach for your sales team. Driving performance with solid
teaching plan and superior people skills - Lead people, manage tasks - Advertising sales management, sales training, CRM, advertising and online
marketing professional with ten+ years experience in the automotive industry building
winning sales teams and 20+ years of advertising and marketing experience. - Automotive Digital Marketing Consultant with solid experience developing Internet
marketing plans, teaching and coaching dealership management teams on being
successful with online marketing and Internet generated car sales. - Sold, implemented, and drove usage of CRM applications with strong emphasis on
training and consulting to be certain the CRM tool increases productivity and does
not simply automate bad processes. - Extremely knowledgeable in e-commerce, automotive digital marketing, digital
advertising, paid search and search engine marketing, email marketing, documented
successes in Search Engine Optimization. - Excellent computer skills including MS Office, more than a dozen CRM applications,
and industry specific systems and software, online longer than AOL, since 1992.
EXPERIENCE AND ACCOMPLISHMENTS of JOE TARELL
THE COBALT GROUP, INC. a division of ADP Dealer Services – Seattle, WA October 2008 – Present
Cobalt develops integrated platforms for online advertising, website development, search engine
marketing, email marketing and CRM for car dealers and automotive OEM's.
National Sales Trainer, Regional Manager, Director of Sales, Dallas, TX
AUTOMOTIVE DIGITAL MARKETING CONSULTANT – Plano, TX April 2007 - Present
GS MARKETING, DIVISION OF GULF STATES TOYOTA - Houston, TX October 2007 - October 2008
Online Marketing and digital advertising and sales conversion. Help dealerships to build Internet
departments, train the management team on what it takes to maintain a consistent Internet presence and
produce consistent sales results, develop online marketing programs.
Online Marketing Consultant, Plano, TX
THE COBALT GROUP, INC. – Seattle, WA 1999 – April 2007
Cobalt develops integrated platforms for online marketing, website development, search engine
marketing, and customer relationship management for car dealers and automotive OEM's.
Regional Sales Manager, Plano, TX
Field Account Executive, Plano, TX
OXFORD CAPITAL CORP. – Dallas, TX 1998 – 1999
Reporting to President, trained and hired sales people and sold large accounts for this HR outsourcing
and consulting company; responsible for cleaning up and integrating sales teams acquired by Oxford.
National Sales Manager
J.F. VAN GILDER COMPANY – Dallas, TX 1990 – 1998
- Represented 6 different titles including Flying Magazine, Shooting Times, & Woodworkers Journal.
- Prospected for new sales and managed customer accounts for a total client list of 300-500
accounts covering 60% of U.S. using the phone and 50% travel.
SPECIALIZED PUBLICATIONS – Carrollton, TX 1986 - 1990
As owner of custom publishing/advertising sales business, managed a tele-sales operation with 30
people taking incoming and placing outgoing sales calls for various magazines and other products and
services. Managed all aspects of publishing and sales operations with three satellite sales offices and
responsibility for company all the way through to the P&L.
President, Sales Manager, Salesman
EDUCATION & TRAINING of JOE TARELL
Training Seminars:
- DISC Top Performance, Analysis and Prediction Training
- SPIN Selling; Miller Heiman Strategic Selling
- T.I.G.I. - Influencing the Decision Sales Training and Coaching Certified
- Target Teams STAR Interview Training
- Value-Added Sales Management Training
- e-Dealer Academy
- The Performance Advantage – Action Based Leadership Workshops
- Tom Hopkins Sales Training and Sales Management Training
- Selling to VITO Sales Training
A voracious reader, having read a library that contains titles such as Masterful Coaching by Robert
Hargrove; Selling the Invisible by Harry Beckwith; Good to Great by Jim Collins; The Portable MBA by
Collins and Devanna; Jack –Straight from the Gut by Jack Welch; Getting to Yes – Negotiating Agreement
Without Giving In by Fisher, Ury and Patton; Re-Imagine by Tom Peters; Customers for Life by Carl Sewell;
Mastering the Art of Selling Cars Online by Richard Coleman; Identifying, Placing and Evaluating
Employees by Bainter and Johnson and many others
Education:
Accounting & Business Administration Major- Western Carolina University, Cullowhee, NC and The
University of Texas, Dallas, 3.5 years completed
Family first, husband, dad, youth football coach (8-11 year olds), avid golfer
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| Joe Tarell LEADERSHIP - TRAINING - MANAGEMENT Advertising and marketing in today's Internet marketplace |
"Joe developed our CRM
practices in 1995 before the
term CRM was even coined.
It has allowed me to build
our business to one of the
top publishers' rep firms in
the country."
Jim Van Gilder, President, J.F. Van
Gilder Co.
practices in 1995 before the
term CRM was even coined.
It has allowed me to build
our business to one of the
top publishers' rep firms in
the country."
Jim Van Gilder, President, J.F. Van
Gilder Co.
"...Joe is decisive,
persistent and is always
looking to improve
himself... Many current
Cobalt sales leaders
were mentored by him
during their development.
Mike Ragsdale, VP of Sales, The
Cobalt Group
persistent and is always
looking to improve
himself... Many current
Cobalt sales leaders
were mentored by him
during their development.
Mike Ragsdale, VP of Sales, The
Cobalt Group
"He managed with
integrity and genuine
interest of the associates
he helped."
David Butler, Former Direct
Report and Owner, Butler
Consulting
integrity and genuine
interest of the associates
he helped."
David Butler, Former Direct
Report and Owner, Butler
Consulting
"...best manager of
people that I have ever
known."
Dale Duke, Former Direct Report
and President, Dealer Clix
people that I have ever
known."
Dale Duke, Former Direct Report
and President, Dealer Clix
"...highly recommend Joe
for either a Sales
leadership role in either
field or inside sales or a
consulting role..."
Mike Ragsdale, VP of Sales, The
Cobalt Group
for either a Sales
leadership role in either
field or inside sales or a
consulting role..."
Mike Ragsdale, VP of Sales, The
Cobalt Group
"...I appreciated Joe’s
uncommon attention to
detail and his drive for all
areas of the company to
excel in delivering high
customer satisfaction."
Mark Dunn,Vice President -
Support Services, The Cobalt
Group
uncommon attention to
detail and his drive for all
areas of the company to
excel in delivering high
customer satisfaction."
Mark Dunn,Vice President -
Support Services, The Cobalt
Group
