Online Marketing and ZMOT
Call me at 972.423.5570 for more information.
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What is ZMOT?
The Zero Moment of Truth is a concept that has been
pushed forward by Google and written about by Jim
Lecinsky, a Google Executive. The concept is based on
the model put forth years ago by Procter and Gamble.
The stimulus (your advertising or a recommendation or
whatever) drives people to the store and they then
experience the first moment of truth with your product. If
they buy it and take it home, the second moment of truth
occurs when they experience it. The contention is that in
today's digital advertising world, there is a moment in
between that we sometimes refer to as the "grab the
laptop" moment, though that will fast become the "grab the
smart phone or tablet" moment for most people. This
stopping point is referred to by Lecinsky as the Zero
Moment of Truth or ZMOT where a consumer does online
research for almost anything that they purchase. In this
digital world, even toothpaste gets the once over because
it is just too easy to find out more information online.
Every business in the world better know everything they
can about that ZMOT involving their brand and their
products. It will ultimately decide how many customers
experience any first moments of truth.
http://www.zeromomentoftruth.com/
The Zero Moment of Truth is a concept that has been
pushed forward by Google and written about by Jim
Lecinsky, a Google Executive. The concept is based on
the model put forth years ago by Procter and Gamble.
The stimulus (your advertising or a recommendation or
whatever) drives people to the store and they then
experience the first moment of truth with your product. If
they buy it and take it home, the second moment of truth
occurs when they experience it. The contention is that in
today's digital advertising world, there is a moment in
between that we sometimes refer to as the "grab the
laptop" moment, though that will fast become the "grab the
smart phone or tablet" moment for most people. This
stopping point is referred to by Lecinsky as the Zero
Moment of Truth or ZMOT where a consumer does online
research for almost anything that they purchase. In this
digital world, even toothpaste gets the once over because
it is just too easy to find out more information online.
Every business in the world better know everything they
can about that ZMOT involving their brand and their
products. It will ultimately decide how many customers
experience any first moments of truth.
http://www.zeromomentoftruth.com/
"In today's digital
world, advertising and
marketing will be all
for naught if
companies do not
control their Zero
Moment Of Truth. ."
Joe Tarell - January, 2012
world, advertising and
marketing will be all
for naught if
companies do not
control their Zero
Moment Of Truth. ."
Joe Tarell - January, 2012
