|Automotive Digital Marketing & Online Advertising Sales
|Joe Tarell - Experienced, Decisive Leader
WINNING in BUSINESS and LIFE
|"At a time when people
were still learning how to
connect to the Internet
Joe was devising plans
for our publishers to
leverage their brands
online. Many of the
things that he came up
with are still being used
Jim Van Gilder, President, J.F.
Van Gilder Co.
|"...Joe is decisive,
persistent and is always
looking to improve
himself... Many current
Cobalt sales leaders
were mentored by him
during their development.
Mike Ragsdale, VP of Sales, The
|Online Advertising in Today's Marketplace
Fish Where the Fish Are
Vince Lombardi is famous for his saying that, "Winning is not a sometime
things right once in a while; you do them right all of the time. Winning is a
habit. Unfortunately, so is losing."
Keep it simple:
Rule #1 - Don't be a wuss! Way too many times in life we take the safe
route, the careful way, the prudent thing to do - STOP IT!
Rule #2 - Life is short, enjoy the ride. Spending time worrying about the
afterlife or adding five years to your life by eating pine cones may be great
for some people - I will pass.
Rule #3 - Just win! - Don't compromise, don't cheat, don't accept average,
do it right or don't do it and you will always be a winner.
I have a lot of scars on my body because of rule number one, but none on
The joy of winning should be in the competition. It is in the practice. It is in
the research and preparation. It is in the small joys along the way. These
are the activities that usually determine the winner of the event or the fiscal
year sales contest anyway. Just Win Today.
Everyone wants to be on the cutting edge of the market. In 1992 when
Tarell first got online he was selling advertising in special interest
magazines and already realizing the power of the online marketplace and
its potential for advertising. Most publishers at the time had their head in
the sand. He had to plead with his publishers to go and buy their own
name before someone beat them to it. The Internet was truly the wild, wild
west and when you got past the fear and uncertainty there was tremendous
opportunity. After learning the intricacies and working with his brother in an
attempt to monetize the knowledge, he landed with an online marketing
company building websites and shortly, much more than just websites.
Today when it comes to online advertising sales and managing an online
advertising sales team, he has few peers. It has been a wild ride over the
last 20 years figuring out where the next big innovation was coming from
and figuring out how to deliver it to those advertisers not still stuck in the ice
age. Read on through the website and you will hear his philosophies on
automotive digital marketing, search engine optimization, digital advertising
sales and much more. We hope you enjoy the read...